![]() ![]() Brett Bartschi, vice president of the retail division of Goodwill of San Francisco, San Mateo and Marin counties, said Goodwill also sell on eBay, Amazon and other sites. The website is used by more than 100 regional Goodwills - that’s more than half of their stores. And since the non-profit’s mission is to maximize the value of every donation they get, you’ll have to bid on it, along with thousands of other high value items. “It may be marked 14-carat gold, but when it’s tested it’s not always 14-carat gold,” Lee said, holding up a necklace from Tiffany and Co.īut if you want that Tiffany necklace, you’ll have to check out. But in a quiet basement room, with tables covered in gold, jewelry and piles of coins, employee Janique Lee is using a spectrometer to evaluate gems, donated necklaces and pendants that won’t ever see the shelves of your local thrift shop. The Goodwill mothership for the San Francisco region is in a massive, bustling building. It’s part of an image revamp and they’re putting many of their most valuable donations up for auction to the highest bidder. ![]() Goodwill, t he king of thrift shops, is betting they can recreate that feeling. It’s time for Goodwill to prove to millennials that thrift shopping is just as cool on a laptop as it is in a store.Who hasn’t bragged to a friend about the awesome deal they found at the thrift store? The thrill of the hunt becomes part of the connection to that “Saturday Night Fever” t-shirt, or original “FDR for President” campaign button.īut can that magic hold up when you find something on a website? They haven’t done anything wrong- they just haven’t really done anything yet. ![]() Despite the company’s blunders in the initial stages of its e-commerce appearance, it doesn’t mean it’s too late to shine. This is an exciting time for Goodwill’s PR teams across the United States and Canada. That is something Goodwill’s public relations team will have to tackle if they intend to make into the next generation’s idea of thrifting. The fact is, however, clothing simply does not re-sell well online. When 20-somethings get excited about thrift shopping, scavenging clothing racks for great finds is typically what comes to mind. Whether or not will ever become more successful than Goodwill brick and mortar stores is still up in the air. The Goodwill Industries Twitter actively promotes campaigns, interacts with customers and reiterates the company’s mission, but fails to mention. However, the non-profit has done a poor job of creating awareness about the online store. Goodwill’s move to an online shop demonstrates a clear understanding of millennials, one of the company’s top target markets. The Portland, Oregon Goodwill sites see more than a million dollars in online profits per month. Going online has majorly payed off thus far. ![]() The website,, allows the retailer to sell items, typically higher priced merchandise such as jewelry, in an online auction similar to that of eBay. More than 100 Goodwill stores have taken to the internet with the sole hope of boosting sales. That mission cannot be achieved without one simple thing, profits. “To enhance the dignity and quality of life of individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work.” Well, that’s about to change all in the name of Goodwill’s mission: But in all of these scenarios, Goodwill is a place. Or maybe even where your aunt goes to snag some great gag gift. Or where Macklemore gets his Velour jumpsuit and house slippers. Goodwill is where you go to piece together a Marty McFly costume for under $20. ![]()
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